Paid Media DepartmentPPC Analysis & Reporting

Multi-customer performance analysis, audits, and strategic reporting — 21 accounts across Google Ads, LinkedIn, and StackAdapt

21 Active Accounts

Google Ads accounts across B2B technology and e-commerce, with LinkedIn and StackAdapt integration for multi-channel coverage.

Cross-platform metrics, period-over-period comparison, conversion funnel analysis, and budget utilisation tracking.

Waste analysis, negative keyword recommendations, expansion opportunities, and monthly savings estimates.

Component-level QS diagnosis (Expected CTR, Ad Relevance, LP Experience) with CPC reduction projections.

RSA performance analysis, template identification, mismatch detection, and before/after refresh proposals.

B2B search best practices, LinkedIn advertising guide, negative keyword management, and tracking setup documentation.