Reports

Report Types

Type	Description
Performance Reviews	Cross-platform metrics, period-over-period comparison
Keyword Research	Seed keyword expansion, theme analysis, negative keywords
Ad Copy Audits	RSA performance, mismatch analysis, refresh proposals
Search Term Audits	Waste analysis, negative keyword recommendations
Quality Score	QS component diagnosis, CPC reduction estimates
Media Plans	Channel strategy, budget allocation, flight plans
Tracking Audits	Conversion action health, tag audit, attribution